SEO & GEO Audit Report

https://ironbike.id

70
Overall
93
SEO
90
GEO
Grade: C
2026-08-17 03:54 UTC
geoseo.today

Executive Summary

Your site has significant SEO gaps. Competitors with better optimization are likely outranking you.
Strengths
  • Meta & Social Tags
  • Headings Structure
  • Images
  • Links
  • Schema / Structured Data
Weaknesses
  • Word Count
Quick Wins
    SERP Preview
    Motorcycle Rental in Bali — from 200,000 IDR | Iron Rent
    https://ironbike.id/en/home/
    Motorbike rental in Bali since 2019: 46 models, scooters from 200,000 IDR/day, free delivery. A passport is all you need to rent. Rated 4.9.

    SEO Overview

    Meta & Social Tags
    100
    7 pass 0 warn 0 crit 0 info
    URL & Keywords
    92
    5 pass 1 warn 0 crit 0 info
    Headings Structure
    100
    5 pass 0 warn 0 crit 0 info
    Content Quality
    83
    5 pass 0 warn 1 crit 0 info
    Images
    100
    5 pass 0 warn 0 crit 0 info
    Links
    95
    3 pass 0 warn 0 crit 1 info
    Schema / Structured Data
    100
    3 pass 0 warn 0 crit 0 info
    Technical
    94
    11 pass 1 warn 0 crit 2 info
    Performance (Core Web Vitals)
    80
    0 pass 0 warn 0 crit 1 info
    Robots.txt & Crawlability
    100
    5 pass 0 warn 0 crit 0 info
    Security
    86
    4 pass 1 warn 0 crit 4 info
    HTML Validation
    80
    0 pass 0 warn 0 crit 1 info
    Indexation & Authority
    100
    6 pass 0 warn 0 crit 0 info

    SEO Detailed Results

    Meta & Social Tags

    100/100
    ✓
    Title Tag
    Good title (56 chars): "Motorcycle Rental in Bali — from 200,000 IDR | Iron Rent"
    ✓
    Meta Description
    Good description (140 chars)
    ✓
    Canonical Tag
    Canonical set: https://ironbike.id/en/home/
    ✓
    Viewport Meta
    Viewport meta tag present
    ✓
    HTML Language
    Language set: en-US
    ✓
    Open Graph
    OG title, description, and image present
    ✓
    Twitter Card
    Twitter Card meta present

    URL & Keywords

    92/100
    ✓
    URL Length
    URL length OK (27 chars)
    ✓
    URL Readability
    Clean, readable URL structure
    ✓
    URL Separators
    URL uses hyphens (recommended)
    ✓
    URL Depth
    Good URL depth (2 levels)
    ⚠
    Keywords in URL
    URL slug "/en/home" doesn't contain H1 keywords: motorcycle, rental, bali
    Consider: /motorcycle-rental-bali — keywords in URL help users and search engines
    ✓
    Trailing Slash
    Trailing slash present

    Headings Structure

    100/100
    ✓
    H1 Tag
    Single H1: "Motorcycle rental in Bali"
    ✓
    H1-Title Alignment
    H1 aligns with title keywords (3 shared)
    ✓
    H2 Tags
    11 H2 tags — good content structure
    ✓
    H3 Tags
    25 H3 tags for deeper structure
    ✓
    Heading Hierarchy
    Proper heading hierarchy

    Content Quality

    83/100
    ●
    Word Count
    Thin content: 36 words
    Aim for 800+ words for ranking potential
    ✓
    Paragraphs
    48 substantial paragraphs
    ✓
    Lists
    7 list(s) found — good for scannability
    ✓
    Text Emphasis
    71 bold/strong elements
    ✓
    Internal Links
    94 internal links in content
    ✓
    Readability
    Good readability (avg 18 words/sentence)

    Images

    100/100
    ✓
    Image Count
    17 images found
    ✓
    Alt Text
    All images have alt text
    ✓
    Alt Text Quality
    Alt texts appear descriptive
    ✓
    Lazy Loading
    14 images use lazy loading
    ✓
    Image Format
    5 images in modern format (WebP/AVIF)

    Links

    95/100
    ✓
    Internal Links
    94 internal links
    ✓
    External Links
    30 external links
    ℹ
    Nofollow
    No nofollow on external links
    Consider nofollow for user-generated or untrusted links
    ✓
    Anchor Text
    All links have anchor text or aria-label

    Schema / Structured Data

    100/100
    ✓
    Structured Data
    Found: WebPage, BreadcrumbList, WebSite, LocalBusiness, MotorcycleDealer
    ✓
    BreadcrumbList Schema
    BreadcrumbList schema detected
    ✓
    LocalBusiness Schema
    LocalBusiness schema detected

    Technical

    94/100
    ✓
    HTTP Status
    200 OK
    ✓
    HTTPS
    Site uses HTTPS
    ⚠
    Response Time
    Slow response: 2.48s
    Aim for < 1 second TTFB
    ✓
    Content-Type
    Correct Content-Type: text/html
    ✓
    Compression
    Compression enabled: gzip
    ✓
    Page Size
    Page size: 212 KB
    ✓
    Google Analytics
    GA4/gtag detected
    ✓
    Phone Link
    2 clickable phone link(s)
    ℹ
    Contact Form
    No forms detected on page
    Consider adding a contact/lead form
    ✓
    Favicon
    Favicon found: https://ironbike.id/wp-content/themes/iron-rent/as
    ℹ
    Logo
    No logo image detected (may use CSS/SVG)
    ✓
    Mobile Viewport
    Proper viewport: width=device-width, initial-scale=1.0
    ✓
    CTA Buttons
    32 call-to-action elements found
    ✓
    Google Maps Link
    Google Maps/GBP link found

    Performance (Core Web Vitals)

    80/100
    ℹ
    PageSpeed
    Google PageSpeed API rate limited — try again later or add PAGESPEED_API_KEY
    Get free API key at console.cloud.google.com

    Robots.txt & Crawlability

    100/100
    ✓
    robots.txt
    robots.txt found (71 bytes)
    ✓
    Wildcard UA
    Default rules for all crawlers (User-agent: *)
    ✓
    Disallow Rules
    No paths blocked — full site crawlable
    ✓
    Sitemap in robots.txt
    1 sitemap(s) referenced
    ✓
    Sitemap Accessible
    Sitemap OK: https://ironbike.id/sitemap_index.xml

    Security

    86/100
    ✓
    SSL Certificate
    Valid SSL certificate (expires: Oct 2 05:29:13 2026 GMT)
    ⚠
    HSTS
    No HSTS header
    Add Strict-Transport-Security to enforce HTTPS
    ℹ
    X-Content-Type-Options
    No X-Content-Type-Options header
    ℹ
    X-Frame-Options
    No X-Frame-Options header
    Consider adding to prevent clickjacking
    ℹ
    Content-Security-Policy
    No CSP header
    Consider adding Content-Security-Policy
    ✓
    SPF Record
    SPF email authentication configured
    ℹ
    DMARC Policy
    No DMARC policy found
    DMARC protects your domain from email spoofing
    ✓
    Domain Age
    Domain registered: 2024-11-17 (1.7 years)
    Older domains have more authority
    ✓
    Domain Expiry
    Domain expires: 2026-11-17 (91 days left)

    HTML Validation

    80/100
    ℹ
    W3C Validation
    Could not fetch W3C validation
    Test manually at validator.w3.org

    Indexation & Authority

    100/100
    ✓
    Sitemap Index
    Sitemap index with 12 child sitemap(s)
    ✓
    Sitemap URLs
    Sitemap found with 12 URL(s)
    Google uses sitemap to discover and prioritize pages for crawling
    ✓
    Social Profiles
    4 social profiles linked: Facebook, Instagram, TikTok, YouTube
    Social profiles strengthen brand signals and E-E-A-T
    ✓
    Contact & About
    Both Contact and About pages linked
    Essential trust signals for users and search engines
    ✓
    NAP Signals
    Contact info found: phone, address
    Name/Address/Phone consistency is a trust and local SEO signal
    ✓
    Trust Signals
    Trust signals found: Legal pages; Trust keywords: partner

    GEO Overview

    Brand & Entity Clarity
    90
    Entity Coherence 90
    Authority Signals 90
    Brand Visibility 90
    Content Structure & Citability
    77
    Semantic Structure 100
    Machine Readability 35
    Passage Quality 90
    Evidence, Data & Citations
    95
    Statistics & Data 100
    External Citations 100
    Original Content Signals 80
    E-E-A-T & Trust Signals
    82
    Author Credibility 65
    Social Proof 100
    Trust Indicators 85
    Answer-First Content
    94
    BLUF (Bottom-Line Up Front) 100
    Question Coverage 90
    Snippet Readiness 90
    Content Freshness
    97
    Date Signals 100
    Content Currency 100
    Update Signals 90
    Technical AI Access
    98
    Crawler Access 100
    Content Delivery 100
    AI-Readiness Extras 90
    Competitive Context
    93
    Positioning 85
    Content Completeness 100
    Value Clarity 95

    GEO Detailed Results

    Brand & Entity Clarity

    90/100
    How clearly your brand is identified on-page. We check name consistency, schema, social links — not off-site brand authority (requires external APIs).
    Entity Coherence 90/100
    Is your brand name consistent across title, H1, Open Graph, and schema markup?
    Authority Signals 90/100
    Does your page link to authoritative profiles (Wikipedia, LinkedIn, YouTube)?
    Brand Visibility 90/100
    Is your brand mentioned prominently in the first 100 words and meta description?
    AI Analysis
    Good entity coherence across page elements. YouTube presence detected — strong AI visibility signal.
    No issues detected

    Content Structure & Citability

    77/100
    How easily AI can parse and extract citable passages. University of Tokyo research: structure alone impacts citations by 17.3%.
    Semantic Structure 100/100
    Does your page use proper heading hierarchy (H1→H2→H3) and semantic HTML tags?
    Machine Readability 35/100
    Can AI parse your content? Low script ratio, semantic tags, no heavy JS dependency.
    Passage Quality 90/100
    Are your content sections self-contained and extractable? Lists, tables, 50-250 word chunks.
    AI Analysis
    Strong heading hierarchy and semantic structure. Images present. Consider adding video for richer multi-modal content.
    extreme JS dependency 95% conf high effort
    Script-to-content ratio is 161x. This is a JS-heavy SPA. AI crawlers parse only 23% of JS-rendered content (vs 94% for static HTML).
    JS-rendered content 85% conf high effort
    Very little text in initial HTML with many scripts. AI crawlers parse only 23% of JS-rendered content successfully.
    poor section sizing 70% conf medium effort
    Most sections aren't in the optimal range. Aim for self-contained sections of 50-250 words between headings.

    Evidence, Data & Citations

    95/100
    Statistical density and source attribution. Princeton KDD 2024: quotations +41%, statistics +32%, cited sources +30%.
    Statistics & Data 100/100
    How many specific numbers, percentages, and data points are in your content?
    External Citations 100/100
    Do you link to authoritative external sources (.gov, .edu, research)?
    Original Content Signals 80/100
    Does your content include expert quotes, attributed claims, and original data?
    AI Analysis
    Good statistical density (31 data points). 30 external citations found. Quotation patterns found but could be strengthened with named experts and credentials.
    weak quotation quality 75% conf medium effort
    Quotation patterns found but no named expert with credentials. Upgrade: 'According to [Full Name], [founder/CEO] with [X years] experience: "[specific claim]"'. Princeton: named expert quotes = strongest content signal (+41%).
    high boilerplate ratio 65% conf medium effort
    Navigation/footer (2207 words) exceeds content (36 words). Boilerplate ratio: 98%. AI extracts content, not navigation.

    E-E-A-T & Trust Signals

    82/100
    Machine-readable trust proxies: author credentials, entity profiles, organizational transparency. Google's E-E-A-T is a quality rater framework, not a direct ranking factor.
    Author Credibility 65/100
    Is there an author name, bio, Person schema, and credentials on the page?
    Social Proof 100/100
    Are there reviews, testimonials, ratings, or certifications visible?
    Trust Indicators 85/100
    Are publish/update dates visible? Is contact information present?
    AI Analysis
    Reviews/testimonials found — good trust signal. Missing date signals — add publish/update dates.
    no author 90% conf low effort
    No author attribution found. AI systems favor content from identified, credible authors.
    no credentials 75% conf medium effort
    No credentials or qualifications found. Add: 'Founded in [year]', '[X]+ years experience', 'Licensed #[number]'.
    undated content 80% conf low effort
    No publish or update dates. Dated content tends to perform better in freshness-sensitive queries.

    Answer-First Content

    94/100
    Does your content lead with the answer? Clear answer-first sections improve extractability for AI citation.
    BLUF (Bottom-Line Up Front) 100/100
    Does your first paragraph directly answer 'What does this page offer?'
    Question Coverage 90/100
    Does your page have FAQ sections, question-format headings, and FAQPage schema?
    Snippet Readiness 90/100
    Does your content have definitions, numbered lists, and summary sections?
    AI Analysis
    Opening paragraph leads with clear answer — good BLUF format. FAQ section detected.
    no FAQ schema 80% conf low effort
    FAQ section found but no FAQPage schema. Adding JSON-LD may improve rich result eligibility and extractability.
    no summary section 60% conf low effort
    Long content without a summary or 'Key Takeaways'. Add one near the top for AI extraction.

    Content Freshness

    97/100
    How current is your content? AI-cited content is 25.7% fresher than average (Ahrefs 2026).
    Date Signals 100/100
    Are there datePublished/dateModified meta tags, <time> elements, or visible dates?
    Content Currency 100/100
    Does the content reference the current year? Is the copyright up to date?
    Update Signals 90/100
    Does the server send Last-Modified headers? Is there a blog/news section?
    AI Analysis
    References current year (2026).
    no blog/news section 55% conf high effort
    No blog or news section linked. Regular content updates signal freshness and expertise.

    Technical AI Access

    98/100
    Can AI crawlers access your page? Blocked bots = zero AI visibility. Accessibility is a binary eligibility gate, not a gradient signal.
    Crawler Access 100/100
    Are AI search bots (GPTBot, ClaudeBot, PerplexityBot) allowed in robots.txt?
    Content Delivery 100/100
    Does the page have viewport meta, charset, and fast loading?
    AI-Readiness Extras 90/100
    Is there schema markup, llms.txt, RSS feed, and sitemap reference?
    AI Analysis
    All 21 AI crawlers allowed — good. JSON-LD schema found and parses cleanly. llms.txt present (minimal search impact per OtterlyAI research).
    No issues detected

    Competitive Context

    93/100
    Can AI position you vs alternatives? Comparison content, pricing, and process information.
    Positioning 85/100
    Does the page have 'Why Choose Us', comparison, or differentiator sections?
    Content Completeness 100/100
    Does the page cover pricing, process, benefits, and service area?
    Value Clarity 95/100
    Are there specific claims with numbers and guarantees?
    AI Analysis
    Competitor comparison content detected. Pricing information present. Comprehensive content coverage.
    weak positioning 70% conf low effort
    No unique value proposition heading. Explicit positioning helps AI distinguish you in comparison queries.

    AI-Suggested Fixes

    Field Current Proposed Reason
    Target Keywords rent a motorbike in Bali, Bali scooter rental prices, best way to get around Bali, motorcycle hire Kuta, how much does it cost to rent a scooter in Bali, things to do in Bali without a car AI-suggested search queries that real users type into Google for this type of page

    Action Plan

    #1 Word Count
    critical varies
    Content Quality
    Problem: Thin content: 36 words
    Action: Aim for 800+ words for ranking potential
    Impact: low
    #2 Keywords in URL
    warning 15 min
    URL & Keywords
    Problem: URL slug "/en/home" doesn't contain H1 keywords: motorcycle, rental, bali
    Action: Consider: /motorcycle-rental-bali — keywords in URL help users and search engines
    Impact: medium
    #3 Response Time
    warning varies
    Technical
    Problem: Slow response: 2.48s
    Action: Aim for < 1 second TTFB
    Impact: medium
    #4 HSTS
    warning 10 min
    Security
    Problem: No HSTS header
    Action: Add Strict-Transport-Security to enforce HTTPS
    Impact: medium